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Our Success Story


Together with our talented team, we develop innovative products with a fresh approach.


In addition to innovative features we are at the forefront of luxury items and it’s our aim to ensure affordable luxury for everyone.


We want to excite the beauty world with our innovative and high-quality products – this is our mission.

With ikoo we have created a very special company: young, innovative and with a unique philosophy. Our ambitious and talented team is our pride and our daily endeavor for success is what brings us all together.
We are hungry for more!

Christopher von Hallwyl

Managing Director

About ikoo

After our foundation in 2012, we launched our first products: the ikoo brush, home and pocket. With our successful launch in 2013, the company grew organically and was immediately received as an emerging talent in the beauty and hair care industries. The launch of our Metallic Collection in 2015 proved to be another success, winning over more and more attention from the market. Our most recent highlight came with the 2016 launch of the innovative hair straightening brush, the e-styler — our first electronic product — which was met with positive responses from customers as well as the press. Further, we introduced the ikoo paddle X as our first and extravagant paddle brush. Our portfolio is rounded off with the presentation of the ikoo Paradise Collection, with its matte satin finish in five fresh colors. We are driving innovation and already have great ideas for 2017 so stay tuned!

  • Products in our portfolio
  • Country launches
  • Average annual growth